The Derby-based dealership was selected as part of Auto Traders independent mystery shopping process, with parent company Vertu Motors plc beating off competition from 13,000 other UK retailers to receive the accolade.
The Auto Trader Customer Experience Award recognises the retailer that offers car buyers the very best customer experience across both their online and offline channels.
Thousands of Auto Trader’s best performing retailers were gradually whittled down to just three Customer Experience Award winners (stocking under 50 vehicles, 50-100 vehicles and over 100 vehicles) by a mystery shopping process which involved emailing 1,000 customers, telephoning 500 customers and face-to-face with 150 customers.
Robert Forrester, CEO of Vertu Motors plc, said: “We are delighted to have received this award which is testament to the hard work and dedication of our staff across the dealerships and business development centre.
“We are absolutely committed to delivering the highest standards of customer service and this award is recognition that our efforts are paying dividends.”
Auto Trader UK Group Sales Director, Darren Moon, who presented the award, said: “There’s an incredibly rigorous process that retailers have to go through to even be shortlisted for a Retailer Award, so to have been crowned winner really does demonstrate best-of-the-best in the industry.
“It’s never been more important to be innovative and adaptable both offline and online, with today’s car buyers being more informed than ever before. They expect excellent service throughout the car buying process and this year’s winners show what can be achieved when you go above and beyond to surpass customers’ expectations.”
"We are delighted to have received this award which is testament to the hard work and dedication of our staff across the dealerships and business development centre. "
Robert Forrester, CEO of Vertu Motors
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